Consider attending if you are a communications person with a weakness for news tracking, if you are interested in RSS/Atom aggregation, if you are building your own Drupal product or if you're dreaming of building one.

First I am going to show and explain the most important features in Managing News which include

• RSS/Atom aggregation
• Generation of RSS search subscriptions of a series of news search engines at once
• Tracking of news sources
• Retrieval of meta information such as Alexa ranking, OpenCalais tags and screenshot thumbnails
• Visualizing results as graphs and maps
• Organizing news clippings in lists
• Alerts

Then I will spotlight architectural details and technologies in Managing News

• Custom generation of listings and views
• Python demon for interfacing with web services
• FeedAPI for massive aggregation
• ApacheSolr for search
• MapBox mapping server for mapping
• Server setup and deployment

Finally, I will share what we learned about the difference between Drupal site development and Drupal product development.

• Making users stories work defines your success. With one-off web sites, the client typically carries the risk of features that aren't adopted. With a product, botched user stories go on your tab. At the same time, you have more power to shape them.
• Keep your company's module toolbox in mind. Custom solutions are easier to justify, but don't get trapped with too much tailored code.
• Upgrade paths become more important.

I will close with an outlook on future developments both for particular technologies in Managing News and for the application as a whole.