This site is archived.

Just how do you re-design a website when you have 300,000+ clients? Is design by community as bad as design by committee?

In this presentation we'll discuss the community centric approach we have taken to this project and the various tools and activities we used to recruit, engage with and communicate with the community, including some innovative approaches to participatory and crowdsourcing design.


Mark Boulton
Leisa Reichelt


User Experience Design, Design By Community, Design for the Web, Information Architecture


An understanding of the process of redesigning


Mark Boulton: Creative Director, Mark Boulton Design
Leisa Reichelt: UX researcher and Interaction Designer,

Leisa's biog:

'Leisa does freelance design research, information architecture, interaction design, and generally tries to make life interesting and enjoyable for the users of websites and web based applications. Leisa's mission is to make 'UX' activities accessible to all, as a result she is constantly re-tooling her methods to make them faster, more collaborative, more affordable and accessible. She shares her thoughts, and on occasions, her project in progress, at'


or even a link to the demo?

Launch Date

When does the new site launch? Any rough ETA?